Vintage Santa Christmas Greeting Card Edwardian Era

What exactly is this Santa doing hunched under an absolutely enormous burlap sack while clutching a walking staff and a lantern like he's one bad decision away from becoming a Brothers Grimm villain? He's got holly tucked somewhere in his coat situation, a tiny snow-covered village is visible in the distant background presumably unaware that this red-coated figure is lurking at the tree line, and the whole composition radiates the energy of a man who has made several questionable life choices and is now committing to them at 2am in the dark. 'A Joyous Christmas,' declares the card, with all the conviction of someone who has clearly never seen this man's face.